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Augmented Reality | Interactive Quiz

Client
Toyota AR Quiz
Agency
Ortmor Agency
Period
2022
Tags

Case Study

Sector4 Interactive (S4) collaborated with Toyota ALJ to develop an innovative Augmented Reality (AR) Web Application as part of a dynamic marketing campaign for Toyota's new vehicle release. This marker-based AR experience engaged event participants in an interactive challenge to discover virtual donuts placed throughout the event space.

Project Goals

The goal was to create a fun, immersive experience that not only entertained participants but also boosted engagement with the Toyota brand. By integrating gamification elements, the campaign aimed to attract a wider audience and enhance brand recall.

Solution

S4 designed a cutting-edge AR web application using marker-based technology. Participants used their smartphones to scan markers distributed around the event area, uncovering 8 unique virtual donuts. The challenge was to find all donuts in the least amount of time to secure a spot on the leaderboard and win exciting rewards. The seamless AR integration provided a smooth user experience with real-time tracking and interactive visuals.

Results and Impact

The campaign captured participant interest, fostering high engagement and competitive excitement. The leaderboard feature encouraged repeat participation, while the AR-driven interactions created memorable brand experiences. This project highlighted the power of AR technology in enhancing marketing strategies and driving audience interaction.

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